Article
Full article
I just paid a ton of money for my new car Are you telling me I should spend even MORE to protect the factory paint? You want a one-word answer? Here it is: Yes.
And there’s a very good reason for it: Modern automotive paint isn’t very good. We live in a world in which our expectation is that technology will always improve with time. But the truth is a bit different: Technology CAN improve with time, but sometimes it doesn’t.
Unfortunately, this applies to automotive paint technology. Now, we have the KNOWLEDGE and the ABILITY to make automotive paint better; but there are a number of competing factors that come into play. The result is that auto paint is actually not nearly as good as it used to be.
Factors that matter What are those factors? Here’s a few: ENVIRONMENTAL FACTORS: Auto paint used to be solvent-based. Good for paint quality, not so good for the environment.
So… auto paint is now water-based. PRODUCTION EFFICIENCY FACTORS: People used to apply automotive paint. Now, that work is done by robots.
The robots do a good, efficient job, but a good human painter used to be able to spot things like thin areas and address them on the spot. COST FACTORS: Less paint applied to a new car means higher profit margins. The result: Modern cars and trucks leave the factory with perhaps half the paint they had in years past.
What does all this mean? What it means is that the paint on new cars in years past didn’t require a lot of attention –buy that new car, keep it clean, wax it once in a while, and that was it. It’s not like that now.
Today, you buy that new car, like before. But a well-informed buyer will drive that new vehicle off the dealer’s lot and take it directly to a paint protection shop. A shop such as CoaterZ .
You’ll get the money back Spend a bit more money and have that mediocre new-vehicle paint job enhanced and protected with a ceramic coating, or with Paint Protection Film (PPF), or with some combination of the two. Yeah, it’s going to cost a little (and that stings after the eye-watering price you just paid for that new car or truck), But you’ll get it back at trade-in time. -0- In Tampa Bay and Sarasota, look to CoaterZ for help.
CoaterZ offers the highest-quality PPF film and coatings as well as factory-trained technicians. It’s a wise investment – your car or truck will look as good at trade-in time as it did when it rolled out of the new-car dealership. Three locations to serve you: 2824 Alt19 16235 N Florida Ave 2321 Bee Ridge Rd.
Palm Harbor, FL 34683 Lutz, FL 33549 Sarasota, FL 34239 727-935-4621 (813) 467-8149 (941) 297-0125 CoaterZ.com/palm-harbor/ Coaterz.com/lutz/ CoaterZ.com/sarasota/
Request a quote
Request a Quote
Tell us what you drive and what you want to protect, change or improve. Specific vehicle details help the local team give you a more useful first response.
Also popular
Two more ways to protect your vehicle.
Free quote · Responds within one business day
Ready to Protect Your Vehicle?
Get a free, no-obligation quote from CoaterZ paint protection specialists. Submit the form or call your local shop.


